Long-form thought leadership content for B2B tech

Your buried expertise, turned into the content that makes you the authority

TLC Agency is a content consultancy that has helped dozens of B2B SaaS companies turn buried expertise into the pillar content and data-led reports that make them the authority in their category.

Book a call See how it works

Trusted by content leaders at

  • Klaviyo
  • Exit Five
  • Hotjar
  • Writer
  • Typeform
  • Wordtune
  • Copy.ai
  • Litmus
  • Jasper
  • Insider
  • Glassbox

Sound familiar?

Do you have a thought leadership problem?

01

You've grown into more verticals than your story can keep up with, so every team writes for its own market and nothing points back to a position buyers can repeat.

02

You're moving from mid-market to enterprise, and those buyers read your content for a clear point of view before they'll take the first sales call seriously.

03

Your team and customers know things no competitor does, but your experts are too busy to write and your content team only sees its own corner of the product.

“The report was phenomenal for us. It was the turning point… it elevated the brand.”

The uncomfortable truth

The best content in your company already exists.
It's just never been written down.

Or communicated clearly enough.

You're publishing more than ever and most of it reads like everyone else's: polished, on-brand, instantly forgettable.

Thought leadership briefed like an SEO blog reads flat, because the expertise that would make it worth reading never leaves your experts' heads.

We draw it out with the right interview — and it reads like nothing else in your category.

“Not only are you getting an exceptional writer, but you're also getting a sharp content strategist.”

Here's how it works

From buried expertise
to named position

Phase1

We build your thought leadership and authority content strategy

We interview your in-house experts and your customers, read across every vertical you've grown into, and surface the defensible POV your content keeps circling but never lands. You leave with a named position and a content architecture your whole team can build from.

Phase2

We write, edit, and ship your content

Deep, interview-driven pillar pieces and data-led reports, ghostwritten in your experts' voice and built to surface when buyers ask AI search the hard questions. Flagship content arrives on a predictable quarterly rhythm, so the work stops slipping when the quarter gets busy.

Phase3

We measure the results over time and optimize the content

Every quarter we measure what your content did for pipeline, search, and authority, then refine the architecture around what worked. You get a partner in the strategy room and a program that compounds, quarter over quarter.

Book a call

Wall of love

Content leaders keep coming back

“Bani's at the top of my list for SEO-minded, thought-leadership-driven, written-content-smashing writers.”
Aaron Orendorff Aaron OrendorffHead of Content, Recart
“Bani is super reliable and thorough… She's especially good with long-form SEO that actually reads well.”
Camille Trent Camille TrentHead of Content, Dooly
“Bani goes above and beyond!”
Tracey Wallace Tracey WallaceDirector of Content, Klaviyo
“Her writing is clear, and she's able to write in a conversational tone… easy to edit.”
Erin Balsa Erin BalsaFormer Marketing Director, Predictive Index
“Bani is absolutely incredible, and anyone would be wise to bring them into their team!”
Tommy Walker Tommy WalkerFormer Head of Content — CXL, Intuit Quickbooks, ShopifyPlus
“She delivered a spectacular piece of content that's ranking number two with minimal backlinks.”
Lia Parisyan Lia ParisyanVP of Content Marketing, Insider
“Bani re-establishes the belief that content will stay a valuable asset, irreplaceable by formulas.”
Ben Pines Ben PinesHead of Content, Wordtune & AI21 Labs
“Hire Bani Kaur ASAP! She's a fantastic partner and easy to work with.”
Maria West Maria WestHead of Brand and Editorial, Erudit
“Bani's a fabulous writer, a gifted editor, and an absolute pleasure to work with.”
Naomi Stol Zamir Naomi Stol ZamirHead of Marketing Comms, Cloudshare
“She's fast… She's meticulous, especially when it comes to research.”
Rachel Cravit Rachel CravitSenior Content Marketing Manager, Glassbox
“Bani's strategic approach to content creation makes her a valuable asset to any team.”
Alaura Weaver Alaura WeaverContent Lead, Writer
“You've done a great job on the final draft!”
Tawni Sattler Tawni SattlerEditorial Team Lead, Hotjar
BK
8 layers of research behind every piece

Meet your content partner

Hey, I'm Bani.

I'm a fractional content marketer, and I've spent my career pulling the good stuff out of people who are too busy to write it down themselves.

I use design thinking and eight layers of research to turn what your experts already know into research reports, pillar pieces, and bottom-of-funnel content that generates real pipeline — not just traffic. I run every interview myself, so nothing gets lost between your expert's head and the page.

Bani Kaur

Content built for

  • Klaviyo
  • Litmus
  • Writer
  • Jasper
  • Hotjar
  • Typeform
  • Insider
  • Exit Five
Book a call with me
LinkedIn ↗ hello@banikaur.net

Good questions

Frequently asked questions

Your experts sit for interviews, we meet once a month to sync on progress, and you share view-only access to your analytics. I handle everything else, from strategy to publishing.

About three months to the first flagship piece, faster for every one after. We review results against pipeline, search, and authority every quarter.

Yes, all of them. I prep the questions, run the calls, and turn the transcripts into content your experts never had to write.

Starts at $6,500 a month for 2 long-form pieces plus the strategy and measurement that go with them.

Ready when you are

Your category is waiting for
someone to lead it.

Book a call